Ford Motor Company is one of many companies that value and actively recruit vehicle engineering professionals to their organization. In a Detroit News profile of Alana Strager, a Ford program manager with a background in the field, the executive illuminated the various duties and responsibilities she performs daily in their work producing the Ford F-150 truck. Her background enabled her to seamlessly lead a team of engineers and product developers in refining a product that served their customers’ needs while featuring the latest technological features. Known as the “Queen of Innovation”, Strager helped assemble a team of insightful marketers, astute engineers, and expert designers in developing a product coveted by a range of consumers. Her work on the truck’s BoxLink technology particularly illustrated the medley of skills demanded and refined by the engineering profession. The system consists of four slots located in the interior of the truck’s bed that enable users to fasten supplies, materials, and other objects to the truck. Though the bed features fixed mounting slots, the metallic cleats may be removed, enabling the feature to be customized based on the flexible needs of customers. In Strager’s view, people purchase vehicles like the Ford F-150 to help each other, thereby underscoring not only the practical utility of the truck but its social community component as well. Her career at Ford illuminates the importance in vehicle engineering of developing well-rounded skills to execute technological initiatives that address consumer needs in the global marketplace.
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